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TV and Radio Advertising: Can You Trust It?

Posted Wednesday, September 02, 2009
by Erik Johnson

 Everyone has their favorite TV channel they watch when they get home from work.  The same with that great radio station frequency that rarely changes on the dial (FYI it's called a P1 listener).  So throughout the day when you're swamped with the commercials on TV and radio, you may hear about a company or a deal that sounds pretty good.  And why not?  It's on your favorite station and maybe your favorite personality endorsed it.  Well you still have to be careful becomes sometimes the TV and radio stations can be duped too.

Most TV and radio stations make the majority of their money through advertising deals with companies.  These stations are not going to do business with a shady company on purpose, but sometimes if the company mis-represents itself or deceptively advertises its product, there can be issues.  So it's very important that when you hear your favorite anchor or DJ spreading the word on how much they love a product or company, to still check with BBB and make sure they're legit.  Who knows, your favorite on-air personality may end up having to file a complaint with us while you were able to avoid the scam.

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